Gheed’s Diverse Empowerment: Cultural Challenges and Creative Triumphs
Our collaboration with Gheed was a cultural voyage, selling Abayas to a diverse spectrum of women. We tackled this challenge through persona creation, guiding themes, colors, and social presence, and crafting campaigns and ads for various occasions – from Ramadan to Eid and beyond – to celebrate unity in diversity. Our journey transcended fashion, creating empowerment and elegance that resonated universally while honoring unique cultural nuances.